Neil Allen Associatesindependent


about naa

A picture of Neil AllenFormed in March 2007 as Neil Allen Associates, naa is now a well established company which offers a unique, personal service to the sport, leisure and cultural industries.

Built on around a core team of staff and a dedicated associate network naa is able to offer experienced and focused consultancy solutions. naa can respond quickly to client needs across all areas of the country and add capacity to organisations by providing dedicated support to deliver short or long term consultancy and project management assignments. Support is available through the traditional consultancy model or through a more tailored service, which includes short term trouble shooting to longer term project or interim management.

Director of naa Neil Allen specialises in strategic planning, management and sports development for sport and leisure and has over 25 years' experience in the industry, including Sport England, the Audit Commission and 12 years of Director level management consultancy with two of the leading industry practices. Neil is a Fellow of the Chartered Institute for Management of Sport and Physical Activity (CIMSPA) and sits on the CIMSPA Policy Forum, he is an advisor to the Association of Colleges on the National standards for College Sport, a former Green Flag Award Assessor and CABE Space Advisor. Neil is also a trained facilitator and has undertaken numerous workshop facilitations on behalf of clients.

naa specialises in strategic planning for sport and leisure.

Inclusion on the Sport England Framework marked a significant step forward in the development of naa and expansion of the company’s strategic work through the coming together of many of the leading strategic planners in the sector under the naa banner, this provides clients with a range and breadth of experience, which is unrivalled covering all aspects of needs assessment and feasibility studies.

The core naa team is bolstered with leading experts in sports development, options appraisals, finance and leisure management and operations; ensuring a 'one stop shop' for strategic commissioning for sport and leisure across the country.

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our vision

To provide clients with dedicated support and the best possible service, offering professional solutions to enable them to achieve their ultimate goals - improving the sporting and cultural lives of communities.

our values

All projects, regardless of size and cost, will be delivered by experienced professionals who share a common passion and drive for the sport, leisure and cultural services industries.

our work

Defined by our clients and the wider industry and every project demonstrates a commitment to deliver innovative, quality solutions with integrity and vision..

Our approach is flexible and supportive, with the needs and understanding of the client at the core of what we do


20 Brook Road
Cheshire WA13 9AH

Tel: 07917 378083